media server logo

Webinars: what they are and how you can use them

In this post we will talk about webinars, what they are and how you can use them.

But before we get to that, let’s start with the streaming service providers. 

The role of a streaming provider is to create and maintain available content, which can be accessed on demand. Many platforms have been developed recently to allow people to stream their favorite shows and movies and watch them on their smartphones, tablets, or computers.

With streaming technology, content can be distributed electronically via simple web links. Any program, application, or device that connects to the internet can be used to do this. Online media is also a way to bypass geographic restrictions in many countries; for example, a British citizen living abroad may need access to BBC TV channels. Similarly, many children's television channels are available only in the countries where they are broadcast. With the internet, you can watch them anywhere.

The entertainment industry is experiencing rapid growth in the areas of online media and streaming. Video on the Internet appeals to a wide audience, with many people watching shows on their smartphones and laptops. TV stations also produce shows that viewers can watch on their tablets or computers. Streaming services such as Netflix, Hulu, and Amazon Video attract many subscribers and viewers who enjoy deciding what they watch and when. The popularity of this new media form is multiplying at an estimated 34 percent annually.

So people no longer depend on television or radio stations for entertainment. They prefer to have their collection of videos, music, and other forms of information available to them on a 24/7 basis.

Livestreams and Webinars

Livestreams and webinars are effective practical tools for online media and streaming businesses to gain leads and sales. One of the main advantages of live streaming is that it controls the medium itself. Depending on your schedule, you can set the exact time for your broadcast live and stop it anytime you choose. And then you can control whether or not your viewers will still be able to access your recorded stream after the Livestream session ends.

Webinars can be scheduled to run multiple times a week, and listening remotely allows those who cannot attend in-person events to be engaged with the content. Typically, viewers will more actively participate in live sessions that go well beyond just streaming video clips. Webinars are often interactive and include Q&A’s (answering questions from audience members) as a part of the agenda. 

Livestreams and webinars are the key elements in the online media and streaming ecosystem. Recent technological advancements have opened up new possibilities to share content.

Webinars in online media

For a company to be successful, it must deliver its content effectively. And like with any other form of marketing, companies need their content-creating efforts to have a purpose. Webinars are the perfect way to keep your business up-to-date with industry trends and technological innovations. We will discuss how webinars in online media and streaming can be used to promote yourself and build a relationship with your audience by providing valuable information to them.

In the business world, events are critical. “Why?” You may ask. They are vital because they bring people from all walks of life together and provide numerous opportunities for them to learn, grow, and advance in their careers. Unfortunately, not everyone can attend every event they want. During the COVID-19 pandemic, virtual events became more important than ever for keeping people in touch and businesses running when they couldn't be together. As companies adapted to the economic downturn, webinars became essential for communication and growth. 

Because of these advantages, many businesses and event planners invest in live, online activities such as webinars. But precisely what is a webinar? What purpose does a webinar serve? Can webinar meetings be used to keep your business running smoothly with remote workers? Stick around as we strive to answer some of these questions.

 What are webinars?

A webinar is a presentation that is streamed online and viewed in real-time.

In more technical terms, a webinar can be described as an online meeting that enables participants to present information and interact through one or more simultaneous web browser windows. Sometimes, it is referred to as a virtual “conference room.” Presenters can share audio, music, slideshows, and video presentations. In addition, participants can ask questions via a chatroom and participate in question-and-answer sessions. Sometimes all participants have the rights of “presenters”, sometimes non-presenters can only interact via a chatroom.

The purpose of a webinar is always communication; it could be used to update an audience on the status of your company, sell products, or teach students as part of a structured curriculum. Additionally, webinars are usually hosted on sophisticated platforms with a variety of possibilities.

The term "webinar" derives from "web and seminar." Some webinars are online educational events that are precisely like attending a live event. To host a webinar and share content with a global audience, you only need a computer, an Internet connection, and a webinar platform, like Callaba Cloud. To facilitate continued conversation between the presenter and the audience, video or slideshows, whiteboarding, and brainstorming sessions could be incorporated into the presentation. 

Traditional business meetings were organized by event planners, who had the uphill task of selecting and booking a location. Additionally, they faced the challenge of organizing food, water, security, entertainment, etc. Together with the logistics costs for the participants, all of these factors made the event expensive. 

A webinar is an inexpensive and easy way to engage with your customers and promote your business. It is an excellent way for potential customers to learn more about what you do and how you can help them.

Unlike traditional sessions, webinars are a great way to involve people from different locations. Webinar apps allow webinars to be practical. These applications are designed to have a special set of tools that make the experience smooth and realistic. Features like the chat platform and raising hands allow the participants to interact just like in real life. Tools like these eliminate the need for a physical meeting and make webinars cheaper and easy to conduct, unlike their traditional counterparts.

What is the purpose of conducting a webinar?

Webinars are typically used for marketing purposes. They're a great way to expand your reach and grow your business, and they can also be used to demonstrate the value of specific services you offer. 

Webinars are commonly used for marketing by B2B companies but can also benefit B2C businesses. (B2B companies are business-to-business companies, while B2C companies are business-to-consumer companies). 

Webinars effectively allow organizations to develop knowledge and train employees on new skills. Webinars are primarily used to deliver information, increase knowledge, and improve skills among participants and, in turn, increase knowledge sharing. 

The purpose of conducting a webinar can be summarized into the following;

  • Familiarize and inform prospective buyers about the company's products while highlighting the features and the benefits of using them. Moreover, webinars can show customers how to use products or services, in case there is a learning curve.

  • Educate, assess, and certify students. With webinars, you can reach your viewers in real-time, providing knowledge and advice, all while they can interact with you live.

  •  Connect with your audience and share relevant content. You will not only be able to get direct feedback, but also have the opportunity to connect with other attendees. 

  • Finally, using live shareholder updates to get people invested in something, such as a company's success.

What are the different types of webinars?

Since a webinar is a presentation that is hosted online, it can be done live, or it can be recorded and presented later on the website or via an email newsletter. Therefore, there are the live webinars and the recorded webinars.

A live streamed webinar is usually recorded so that anyone can view what you have to say at their convenience later. 

Recorded webinars allow customers to view the presentation in their own time and on any device. This comes with a considerable convenience. This means that those who have not had the opportunity to watch your event live will still be able to watch it. It's also more flexible in case someone wants to rewatch the video after having gone through the live event.

What defines a successful webinar?

Webinars can be used for any business wanting to build or strengthen its customer base. However, it is safe to note that webinars are different from educational or instructional videos available on the internet. At the moment, there is a lot of video content available online. The primary distinguishing features of a genuine online webinar are as follows:

1.  It must be a live event

To begin with, a webinar must be a live event at a specific time and date. The live streaming must start at a particular time. This is one of the most significant differences between webinars and online videos.

Following their webinars, many businesses provide subscribers with links to watch the videos on demand (VOD). Anyone who missed the live webinar can watch it again whenever they want.

These links are usually sent to subscribers the day after the webinar. This allows people to watch the video sessions again to learn better and understand them or to watch the original webinar for the first time if they were unable to attend. Please remember that a webinar can only truly be called a webinar if it is live and on a specific date and time. Otherwise, it will be regarded as another typical online video content.

A webinar is therefore a great way to engage your audience more interactively and effectively than a traditional presentation. Your audience can watch you speak and ask questions live, which helps them to feel more connected and involved. Webinars also enable you to share various types of content, such as videos, white papers, documentation, etc.

2. Invite attendees 

Having attendees in your webinar is essential because that's the whole purpose of the event. Furthermore, because webinars can be viewed later with video on demand, there is no requirement for a minimum number of attendees. Even if only one person attends, it is still considered a webinar. But it's nicer and more thoughtful to have a webinar platform that can handle hundreds of people simultaneously since you never know how many people will sign up for a webinar. Think about how embarrassing it would be to turn people away from your webinar because you don't have enough seats.

Nonetheless, sharing more information with your audience about your plans is also essential. You can increase registrations for your webinar if you promote it in advance. Webinar marketing is an excellent way for businesses to boost their attendance rates. One more way to boost turnout is to hold events when their intended participants are most available. If your webinar is hosted via Callaba Cloud, we can easily add more attendees to accommodate the high demand.

3. Interactions are important

An engaged audience is vital to a successful webinar. Encouraging attendees to engage during the webinar will help them better understand your product, or learn and remember more about the topic you are covering.

Attendee participation in the webinar, as well as interaction with other attendees is required. These days, question-and-answer sessions are a typical component of just about every webinar. Most webinars also include real-time chat rooms, enabling attendees to communicate with one another and the presenters. Find a provider that offers these functions and improved communication and security tools if you want your webinar attendees to have a good time and your webinar to be successful.

Ensure your webinar includes a comprehensive call-to-action or takeaway with an email capture form to get these additional details back from those who signed up.

4. Use good webinar apps

Everything you need to run a successful online seminar with participants worldwide is included in webinar software. Both individuals and businesses can use the webinar platform to communicate with their customers.

Many functions are available from various webinar apps. Registration reminders, calendar notifications, multiple presenter support, invitation sending directly from the webinar software, pre-recorded sound and voice options, streaming capabilities, Q&A tools, live chats, screen sharing, and many more features are all standard fare for webinar platforms.

The internet is a buzz with industry praise of webinar hosts and apps, citing how it has been used to create connections between people who may never have met. Webinars are simple enough for individuals to record themselves and upload their slides in advance of the event so attendees can watch a recording and follow along. 

In conclusion

Webinars are live video and audio broadcasts featuring presenters or experts. A host typically moderates the discussion, while other audience members can ask questions to the presenters at any time. Unlike recorded lectures or presentations, webinars allow anyone to join at any time, so it's an excellent way to engage with a worldwide audience around specific topics or discussions. Webinars may be public events that anyone can attend, and they may be archived for future viewing on demand. In either case, the technology allows for enhanced interactivity between those presenting and those listening.

Webinars, online media, and streaming highly influence customer behavior. Similarly, webinars and online media can help businesses to communicate more effectively with customers, increase customer retention, drive website traffic, develop new business opportunities and build brand awareness in the target market. 

To learn more about other features of the site, follow us on social networks: