Live broadcasts and marketing
In this post, we share statistics on how live streaming drives brand awareness, boosts revenue, and empowers your marketing department. And some statistics on this topic.
Why is live broadcast important as a marketing technology?
There are at least three reasons for this:
- A live broadcast is more valuable because it happens here and now, and it’s not guaranteed a recording will remain later, unlike something already edited and saved, which is definitely not going anywhere.
- Unique interaction with the audience. Live, human communication.
- Event maximization and expansion.
To understand why live broadcasts are important for sales, let's turn to the key statistics.
The live broadcast format is loved by the audience for its immediacy and the fact that it is “live”. Social media cannot do this.
According to data compiled by Martech in a study of 1,000 creative and digital marketing decision makers, 28% of marketers invest in live broadcasts.
Video is convenient for users, so brands use Vimeo, LinkedIn Live, Facebook Live, and Periscope for sales.
Carolina Herrera, digital manager, believes that turning away from live broadcasts robs you of an opportunity that your competitors will definitely take advantage of.
According to ABI Research forecasts, by 2024, 91 million people will use broadcasts.
Five years ago, the Interactive Advertising Bureau (IAB) conducted a study in which they found that 47% of viewers have already been using live broadcasts for a year or more.
A year later, the number of broadcasts amounted to 1.1 billion hours.
According to the Cisco Visual Networking Index, in 2021 video dominates Internet traffic and its consumption is growing.
For example, 80% of viewers now would rather watch a video than read a blog.
This is evidenced by data on Internet traffic, if we compare 2016 and 2021.
In 2016 it was only 67% and 1.4 billion minutes of video on the Internet per month, but in 2021 it was already 3 trillion minutes of video on the Internet per month, which is five million years of video per month, or about one million minutes of video every second!
In 2022, video accounted for 82% of all Internet traffic.
What about quality?
Livestream reports that 62% of users will react negatively to poor quality videos. Therefore, brands spend a lot on tools that guarantee good media content quality.
When a viewer likes a video, they are more likely to buy.
Therefore, when choosing a platform for streaming, pay attention to its capabilities. For example, on Callana Cloud you can stream your content in HD, Full HD, Ultra HD, 4K and 8K video with low latency.
For the most popular streaming engines, you can read “Most popular Streaming Engines in 2023”.
According to Insivia, people buy more often based on feelings. When a person enjoys a video, he not only wants to buy what is shown to him, but also remembers the brand.
The study found that viewing pleasure increases demand by 97%, while brand associations increase by 139%.
By the way, if you have a landing page and place a video on the first screen, the conversion will be about 60% higher. Marketers who participated in the study claim that 64% of users buy products after watching a video.
The email newsletter is considered outdated, but when you add a video, you'll find your click-through rate increases quite drastically, about 200%.
What about B2B? People still work there too. Insivia statistics show that 39% of directors want to clarify information and are more interested in the supplier's products after watching the video.
Therefore, 73% of firms prefer to show positive results and calculations in video presentations, as it looks more convincing and easier to perceive.
If regular video is so convincing, what can a live stream do?
When used for events, this tool's application is clearly visible. This will enable you to increase participation from hundreds to millions.
From a medical conference to a fashion show, it can be used almost anywhere public events are held.
In post-pandemic times, this tool has already become accustomed to as a necessity, so high-quality broadcasting today is a good way to develop a business.
How can live streaming help your business?
The live streaming industry is at its peak, so if you don't want to be left behind, include this tool in your marketing strategy.
Below, we have counted 10 really strong reasons to try it.
- Communication with the audience
The Internet keeps you in touch with your subscribers wherever you are. Subscribers will be reminded of you with their notifications when you broadcast on YouTube, Facebook, or LinkedIn Live.
Another non-obvious connection is search algorithms. They see and remember you when you broadcast live, so your reach increases. Because broadcasts are watched for much longer than video on demand, search spiders respond in this way.
If you have already used broadcasts on social networks, and you are not satisfied with the narrow functionality and the fact that YouTube can insert ads anywhere in your video when it sees fit, you can consider Callaba Cloud's complex solution-constructor for your business.
You will be able to build and scale your business and easily remove our brand name in settings. Learn more.
According to the statistics above, people will remember you if they like your video.
In addition, if they participate in a live broadcast, then you can not only be remembered, but also establish new connections with partners and find potential customers anywhere in the world. Live broadcasting is a good opportunity to unite and expand the audience.
- Brand trust
You can increase trust by creating content that is of value to your potential customers and also not finite, so that they keep coming back for it. They can include tutorials, reviews, and other educational materials that explain everything simply.
In live broadcasts, feedback is valuable, which occurs instantly in live chat. A simple Q&A broadcast will already make your brand more human and engage your audience.
- Authority and leadership
Profile experts are the people who will help your brand become a leader in the field.
Broadcasts can be used by these individuals to explain innovative solutions to problems.
All this also increases trust and increases traffic flow.
- Distance is not a problem anymore
People can join streaming events easily without having to travel anywhere, which is a clear benefit. Geographic restrictions are no longer a problem.
- Communication within the team
Your remote and global teams can also enjoy the full benefits of live streaming to enhance the corporate culture within the team:
- Virtual meetings;
- Team building exercises;
- Collaboration and brainstorming sessions.
- Additional income
Subscriptions and memberships are profitable, but free streaming can also generate income with donations. You can also consider talking about branded products or services.
Alternatively, you can start with free broadcasts and then hold closed paid sessions. Your event can be sponsored if it is a large one.
A potential customer who attended your broadcast already knows your brand. Their interest in broadcasting indicates that they are willing to take the time to listen to what you have to say. As a result, they are more likely to take the target action at the end.
You can also integrate CRM with an event platform to continue the conversation with the buyer and bring them to the sale.
- New life for your content
You may think that repeating certain advertising messages is unnecessary. However, your buyers may not regularly visit your feed. Your proposal must be repeated in order to reach the audience.
Video content can also be the basis for your blog content, eBooks, and infographics.
Why embed video on your website
You can embed a video on your website so that traffic from viewing does not go to a third-party platform. In addition, this way the viewer gets access to your best content immediately. And more likely that he will stay on the site to read the details.
Usually, in order to do this, you have to deal with the code. Using callabacloud.com, however, you can organize pay-per-view streams in your infrastructure on the fly without any special skills.
Try our 5-day free trial on AWS.
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