Callaba
Pricing

Know what you are paying for before the first stream goes live

A live-video bill has separate layers: Callaba software, compute, viewer delivery, and storage. Model them together here, then choose AWS Marketplace or a self-hosted Linux deployment with each charge shown separately.

See self-hosted options
AWS MarketplaceRun Callaba inside your AWS account

Marketplace usage covers the Callaba software dimension. AWS compute, disks, network traffic, CDN delivery, and storage remain separate AWS charges.

  • Launch an AMI in the AWS region and VPC you select
  • Pay the Callaba software rate only while the instance is running
  • Verify compute, disks, transfer, CDN, and storage in your AWS account
A Marketplace trial is available; paid usage starts when the trial ends unless you cancel.
Self-hostedRun Callaba on infrastructure you control

Use your own Linux compute, network, storage, and delivery contracts. The Callaba license is calculated separately from those infrastructure costs.

  • License streams, restreams, recordings, viewers, and rooms in units
  • Keep server, bandwidth, CDN, and storage invoices visible
  • Use private cloud, bare metal, or another compatible Linux host
The license begins with one unit; the unit rate falls at the published volume tiers.
Use-case starting points

Load a recognizable workload, then correct the assumptions

Choose the nearest operating pattern. The calculator fills in runtime, audience, restream, and archive values so you can replace them with measured numbers instead of starting from an empty form.

Church streaming

One SRT input, a few social outputs, replay archive

Weekly runtime is modest, but several social outputs and a replay archive still create delivery, restream, and storage work.

20 live hours / month~450 concurrent viewers3 outputs30-day archive
Church streaming

Use this when one contribution feed becomes several public outputs and a replay.

Virtual events

Public playback where viewer-hours dominate the decision

Peak audience and watch time make CDN delivery much larger than the ingest line. Recording adds a smaller but persistent archive bill.

36 live hours / month~2,200 concurrent viewers68-minute watch time45-day archive
Virtual events

Use this when viewer delivery is likely to dominate the monthly total.

Sports streaming

Live games, higher watch time, more audience spikes

Long viewing sessions, sharp audience peaks, several destinations, and replay retention all matter on game day.

48 live hours / month~1,800 concurrent viewers82-minute watch time4 outputs
Sports streaming

Use this to test peak delivery and the outputs that must run at the same time.

24/7 channel

Always-on delivery with fewer operational spikes

A 24/7 channel makes instance-hours predictable. Audience delivery stays variable, and an unnecessary archive can become the quiet long-term cost.

720 live hours / month~180 concurrent viewers1 outputArchive off by default
24/7 channel

Use this when every hour of the month is billable runtime.

Internal or partner delivery

Private viewers, policy-sensitive environments, smaller audiences

A smaller private audience reduces CDN pressure while network ownership, access policy, and data location become more important.

60 live hours / month2 channels~120 concurrent viewersPrivate delivery
Internal or partner delivery

Use this to compare AWS with infrastructure already operated by your team.

Developer workflow

Browser playback and event delivery inside your own product

Runtime, playback, archive, and delivery need to fit the usage model of the product that calls the API.

48 live hours / month2 channels~900 concurrent viewersAPI-led delivery
Developer workflow

Use this before engineering turns product traffic assumptions into infrastructure.

Quick estimate

One workload, two deployment bills

The estimate separates Callaba software or license charges from infrastructure, CDN, and storage. Open the advanced view when you need to change quality or providers.

Pricing estimator

Start with the workload, not the infrastructure diagram

Enter the hours, average concurrent viewers, outputs, and retention. The result keeps Callaba charges separate from AWS or self-hosted infrastructure, CDN delivery, and storage.

Estimate mode
Decision focus
Shareable estimate

Use this link to share the same workload assumptions. AWS instance runtime and network egress are calculated separately.

Live hours per channel / month
Average concurrent viewers across all channels
Average watch time per viewer (minutes)
Restream outputs
Open advanced assumptions for provider and infrastructure details.
Archive retention (days)
Church streamingWeekly SRT ingest with a few social outputs and replay archive.
Modelled cloud subtotal
Church streamingWeekly SRT ingest with a few social outputs and replay archive.

Callaba through AWS Marketplace

$111Callaba Marketplace software + CDN / delivery + Archive storage
Callaba Marketplace software$9
CDN / delivery$101
Archive storage$0

EU/NA standard delivery

Modelled self-hosted subtotal
Church streamingSame workload; your infrastructure remains separate.

Callaba on your Linux infrastructure

Your compute and network (not included)
CDN and storage add-ons$101
Callaba self-hosted license$30 · 5U

The modelled subtotal includes the calculated Callaba units and selected CDN and storage assumptions. It excludes your Linux compute, disks, network, redundancy, operations, support, tax, and production capacity validation.

Workload snapshot
Church streamingCheck these quantities before trusting the subtotal.
Viewer-hours / month9K
Estimated unique viewers10.4K
Delivered traffic10,125 GB
Planning baseline nodes1
Restream traffic68 GB
Archive footprint23 GB-mo
Baseline modelSoftware planning baseline
$9

A baseline software assumption for the selected running hours, not a Callaba capacity recommendation. Validate the real codec, delivery profile, and infrastructure before deployment.

Modelled subtotalCloud planning subtotal
$111

Marketplace software plus the selected provider assumptions for delivery and storage. Excludes compute, disks, network egress, requests, tax, and production capacity validation.

Self-hostedLicense, delivery, and storage subtotal
$131

A modelled subtotal for the selected modules plus provider assumptions. Your server, disks, network, tax, and production capacity validation remain outside this number.

Commercial proof

Check the estimate against an operating outcome

Compare the estimate with the routing, monitoring, recording, and recovery work your workflow needs. The customer evidence below describes the complete operating path.

Reviewed on Dec 14, 2025Corporate events, webinars, monetization, and global live distribution

Verified customer results: lower latency, broader reach, and lower infrastructure costs

The verified customer reported lower latency, greater reach, faster time to market, higher engagement, and lower infrastructure and operational costs for one live-events workflow.

Primary use case

Corporate events and webinars with instant recording, gallery views, monetization, distribution, low-latency delivery, CDN support, and collaboration across production teams.

Low latencyInstant recordingCDNDRMCollaboration
Reported impact-33% latency

The customer reported a 33% latency reduction after consolidating the live-video workflow.

Reported impact+22% reach

Distribution and playback scale when the same live source can feed browser playback and multiple public destinations together.

Reported impact30 to 40% lower infrastructure costs

The reported saving matters only with the workload, region, and operating changes that produced it; it is evidence, not a universal discount.

What drives cost

The inputs that move the bill fastest

Audience hours drive delivery, instance-hours drive AWS software usage, and retention drives storage. Restream outputs and simultaneous jobs affect both capacity and self-hosted units.

Audience

Viewer-hours become delivery gigabytes

Average concurrent viewers multiplied by live hours determines the modeled viewer-hours. Bitrate turns that into the transfer billed by the CDN.

Runtime

AWS software is billed by running instance-hour

A 24/7 channel keeps the Marketplace dimension active all month. Event deployments can stop the instance when the work is finished.

Archive

Bitrate and retention set the archive footprint

The estimator calculates one recording copy. Replication, request volume, retrieval, and a second recovery copy must be added separately.

Provider assumptions

Public provider rates used by the calculator

These rates are planning inputs, not a quote. Region, traffic mix, requests, retrieval, taxes, commitments, and negotiated terms can change the invoice.

CDN

Bunny Standard

$0.01/GB

The calculator uses the Europe and North America standard-network rate. Other regions have higher public rates.

bunny.net CDN pricing
CDN

Bunny Volume

from $0.005/GB

A single public rate for high-volume 24/7 delivery, with a smaller point-of-presence footprint than the standard network.

bunny.net volume pricing
CDN

CloudFront Pro

$15/month

A flat-rate distribution plan with bundled CDN, security, DNS, logging, storage credit, and a published 50 TB transfer allowance.

AWS CloudFront pricing
Storage

Amazon S3 Standard

$23/TB-month

A storage-only planning benchmark. Requests, retrieval, transfer, replication, and region can add separate charges.

AWS S3 pricing
Storage

Backblaze B2

$6.95/TB-month

Always-hot object storage with published free-egress conditions. The calculator models storage capacity only.

Backblaze B2 pricing
Self-hosted license

See the license tiers before adding your infrastructure

Units cover product capacity; your Linux host, network, CDN, and storage are separate. The calculator derives units for the selected streams, restream outputs, and recordings, then applies the published volume tiers to each module just as the subscription code does.

1–20U$6/unit/month
21–40U$5/unit/month
41U+$4/unit/month
License

Callaba capacity units

The selected streams, restream outputs, and recording jobs determine this calculator's unit subtotal. VOD viewers, pay-per-view viewers, and conference rooms add their own unit groups when used.

Infrastructure

Your Linux host and network

Bring a real monthly or hourly infrastructure quote. CPU, GPU, RAM, disks, traffic allowance, public addresses, backups, redundancy, and support are not included in the Callaba license.

Delivery

Public viewers still need delivery

A self-hosted origin does not make internet delivery free. Add the CDN or network-egress rate that applies to the audience regions and cache behavior.

Storage

Recordings need an explicit storage policy

Price the first copy, retention, backups, retrieval, requests, and transfer separately. Local disks and S3-compatible object storage fail in different ways and produce different bills.

FAQ

Questions to settle before treating an estimate as a budget

Confirm which charges belong to Callaba, which belong to the infrastructure provider, and which depend on actual audience traffic.

How should churches think about monthly cost?

Enter the weekly live hours, average concurrent audience, social outputs, and replay retention. The self-hosted side also counts the stream, restream, and recording units.

How should virtual events estimate CDN cost?

Use average concurrency across the live hours for the bill, then test peak concurrency separately for capacity. A short peak should not be multiplied across the entire event.

How should sports streaming estimate cost?

Model average audience for transfer, peak audience for acceptance testing, every simultaneous output, and the replay retention required by the rights agreement.

When does self-hosted make more sense than cloud?

It fits when you already operate suitable Linux infrastructure or need private networking, a specific region, data control, or integrations that justify owning the runtime.

Does restreaming change pricing materially?

Yes. Each output adds a self-hosted restream unit and creates outbound traffic. The destination may not charge ingress, but your cloud or network provider may charge egress.

Why show viewer-hours and not only GB?

Viewer-hours expose the audience assumption; gigabytes expose the provider bill. The calculator shows both so an unrealistic audience number cannot hide inside a transfer total.

Can we start in cloud and move to self-hosted later?

Yes. Keep the stream owners, outputs, storage, monitoring, and recovery tests documented so the deployment boundary can change without redesigning the operating workflow.

Next step

Take the estimate to the environment you will operate

Launch in AWS when the Marketplace path fits. Continue with self-hosted planning when the server and network must remain under your control.

Cloud

Start in cloud

Launch the AMI in your AWS account, then verify the Marketplace software line and the AWS infrastructure lines separately.

Self-hosted

Talk through self-hosted

Use the unit subtotal with an actual quote for your Linux compute, network, storage, redundancy, and support coverage.

Assisted planning

Send us your workload

Send the real channel count, audience, runtime, restream outputs, recording, retention, region, and recovery requirements for review.