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PRICING

先从工作负载开始,而不是基础设施图

先按真实直播工作流估算:直播小时、观众数、观看时长、restream 输出和归档需求。我们再把它转成云端月度估算和自托管成本形态。

查看自托管方案
CloudChoose cloud when you need to prove the workflow quickly

Best when the fastest path is launch speed, managed operations, and a cleaner first estimate for playback, archive, and distribution.

  • Launch quickly for churches, webinars, virtual events, and sports coverage
  • Use buyer-facing estimates before deep infrastructure planning
  • Keep the next step simple: continue in cloud or launch on AWS
Good first fit for fast-moving teams and product validation.
Self-hostedChoose self-hosted when deployment control is the requirement

Best when your organization cares about private networking, infrastructure ownership, internal integrations, or data and region policy.

  • Keep the same workflow model on your own infrastructure
  • Model license, storage, CDN, and infra separately
  • Good fit when buyer intent is already operationally mature
Good fit when control beats launch speed.
EXAMPLE WORKLOADS

从你最接近的直播场景开始

这些不是套餐,而是帮助团队快速理解什么在驱动成本。

Church streaming

每周礼拜、SRT ingest 与几个社交输出

当重点是稳定进来、简单 restream 和较低运营负担。

SRT ingest2 outputsarchive optional
Church streaming

通常以少量并发观众和中等观看时长为主。

Virtual events

活动时段并发高,回放和 CDN 才是主要成本驱动

适合企业大会、网络研讨会、票务活动或大型线上会场。

peak viewersreplayCDN-heavy
Virtual events

这里更适合用观众数和观看小时来理解 CDN,而不只是用 GB。

Sports streaming

赛事直播、峰值观众与多平台交付

适合学校赛事、联赛、俱乐部频道和面向粉丝的持续直播。

high spikesmulti-destinationarchive useful
Sports streaming

体育场景往往同时拉高 CDN、录制保留和 restream 输出。

24/7 channel

连续交付、稳定并发和可预测的事件运营

适合新闻流、广播流、监控频道或 always-on 品牌频道。

24/7predictable concurrencyops-light
24/7 channel

当工作负载稳定时,自托管的固定成本优势会变得更明显。

Internal / partner delivery

私有或受限观众工作流,控制比规模更重要

适合内部直播、合作伙伴交付或受限浏览器播放。

limited audiencecontrolled accessstorage optional
Internal / partner delivery

这里通常更关注访问控制、录制和稳定性,而不是超大 CDN 账单。

API / product workflow

在同一实时引擎上构建浏览器播放和事件交付

适合同时需要产品界面和 API 自动化的团队。

browser playbackautomationworkflow scale
API / product workflow

这里的成本常常来自交付、存储和自动化规模,而不是单一功能。

PRICING ESTIMATOR

把使用场景转换成云端或自托管决策

根据观众、观看时长、输出、存储和 CDN 假设,快速理解成本形态。

Pricing estimator

Start with the workload, not the infrastructure diagram

Use a real live workflow first: hours, viewers, restream outputs, and archive needs. We will turn that into a cloud monthly estimate and a self-hosted cost shape.

Estimate mode
Decision focus
Open advanced assumptions for provider and infrastructure details.
Church streamingWeekly SRT ingest with a few social outputs and replay archive.
Cloud monthly estimate
Church streamingWeekly SRT ingest with a few social outputs and replay archive.

Start fast in managed cloud

US$98 - US$125/ month
Managed runtime benchmarkUS$8
CDN / deliveryUS$101
Archive storageUS$0

EU/NA standard delivery

Self-hosted cost shape
Church streamingSame workload, infrastructure-first view.

Control the stack, keep the same workflow model

Equivalent infrastructure benchmarkUS$8
CDN and storage add-onsUS$101
Callaba license / supportChoose your plan

Self-hosted price is usually the combination of your infrastructure, your delivery/storage add-ons, and the Callaba self-hosted license that matches the control and support level you need.

Workload snapshot
Church streamingNumbers below should move when you load another workload.
Viewer-hours / month9000
Estimated unique viewers1万
Delivered traffic10,125 GB
Recommended nodes1
Restream traffic68 GB
Archive footprint23 GB-mo
Lean launchFastest path to a first live workflow
US$88/mo

Good when launch speed matters more than deep optimization and you want the simplest cloud-first answer.

RecommendedThe estimate most teams should plan around
US$112/mo

A safer midpoint for real operations once playback, archive, and a little buyer uncertainty are included.

Self-hosted shapeInfrastructure plus delivery and archive add-ons
US$109/mo + license

Use this as the planning anchor when control matters and your own infra becomes part of the economics story.

WHY THIS PRICING PAGE EXISTS

直播团队需要先理解成本形态,而不是先理解云账单

Callaba 的价格不是让你去猜实例尺寸,而是帮助你理解工作流、观众分发和存储保留如何共同形成月度成本。

★★★★★
来自真实工作负载的价格逻辑
从 use case 出发,而不是从实例表格出发让团队更容易看懂云端与自托管的差别

我们为什么按工作负载来解释价格

当团队真正要买的是一条直播工作流时,最重要的不是某台机器每小时多少钱,而是工作流的成本形态会随着观众、观看时长、分发、录制和保留如何变化。

这页最适合谁

想要快速理解教会直播、虚拟活动、体育直播、24/7 频道或受限交付会如何在云端与自托管之间呈现不同成本结构的团队。

观众与观看时长CDN 形态存储保留自托管决策用例优先
更清楚的决策先判断云端还是自托管

不用先陷入实例或对象存储的碎片细节。

更贴近业务把 CDN 用观众和小时解释

尤其对虚拟活动和体育直播,这比只看 GB 更容易形成预算。

更容易落地把估算直接连到部署路径

页面最后会把估算转成下一步:云端、自托管或把工作负载发给我们。

What drives cost

Use buyer language first, then translate it into delivery and storage assumptions

Pricing becomes clear once you explain what changes the estimate fastest: audience delivery, runtime shape, archive policy, and how many outputs need to coexist around the same live contribution.

Compute

托管 runtime 或自托管算力

基础计算决定工作流能承载多少并发流和多重职责,但它通常不是唯一大头。

CDN / delivery

观众数、观看时长和覆盖区域会决定交付账单

对于虚拟活动和体育场景,按观众和观看小时思考往往比只盯 GB 更符合业务感觉。

Archive

录制保留、对象存储和回放资产

一旦你保留 VOD 或活动回放,S3、Backblaze 或其他对象存储就会变成长期成本的一部分。

Provider assumptions

Make the provider math visible without letting it hijack the buying decision

These are the practical public benchmarks to keep nearby while reading the estimate. Use them as planning anchors, not as the only story.

CDN

Bunny CDN

按区域和流量计费

适合成本敏感、希望交付层简单清晰的浏览器播放工作负载。

查看 Bunny CDN 价格
CDN

AWS CloudFront

按区域和请求/流量计费

适合已经在 AWS 内,希望把交付层和其余云基础设施放在一起的团队。

查看 CloudFront 价格
Archive storage

AWS S3

按存储、请求和出站计费

适合录制、回放资产和与 AWS 工作负载贴近的对象存储。

查看 S3 价格
Archive storage

Backblaze B2

按对象存储与出站计费

适合希望把录制资产长期存储成本压得更低的团队。

查看 Backblaze 价格
Self-hosted formation

Self-hosted pricing is a stack decision, not a single number

The right self-hosted conversation is not only CPU and RAM. It is license, runtime benchmark, delivery at your audience size, storage and retention, and the support model your team actually needs.

Compute shape

更高可预测性时,自托管会更像固定成本规划

当频道持续运行、CDN/存储外部化且工作负载稳定时,自托管的月度形态通常更容易提前预算。

Provider freedom

自己选择 CDN 与存储提供商

CloudFront、Bunny、S3、Backblaze 和你自己的网络边缘可以按区域、成本和保留策略自由组合。

Operational tradeoff

你获得基础设施控制,也承担运维责任

如果团队重视网络控制、合规边界与固定成本,这种交换通常是值得的。

FAQ

Answer the questions buyers ask before they commit

The goal is simple: help someone leave this page understanding what they should buy next and why the estimate moves the way it does.

为什么不只给一个固定套餐价格?

因为直播工作流的真实成本会随着观众、观看时长、输出数量、录制保留和 CDN 选择迅速变化。一个统一套餐很容易在业务上误导你。

教会直播为什么和虚拟活动不一样?

教会直播通常更依赖稳定 ingest、少量社交输出和中等归档;虚拟活动则更容易被高峰观众、回放和 CDN 成本驱动。

为什么体育直播也要单独作为 use case?

体育直播常常同时面对峰值观众、多平台输出和录制保留,因此其成本形态和企业活动或 24/7 频道不同。

什么时候该偏向自托管?

当工作负载更稳定、团队要控制网络与合规边界、并且希望把成本逐步变成更可预测的固定形态时,自托管通常更有吸引力。

CloudFront、Bunny、S3 和 Backblaze 的价格是固定的吗?

不是。它们会按区域、请求、流量和存储策略变化。这页的目标不是替代官方价格页,而是帮助你先理解哪个驱动会最影响你的月度形态。

NEXT STEP

把估算转成可执行的部署路径

当你已经知道自己更偏向托管云端还是自托管,就把这个工作负载继续推进到下一步。

SELF-HOSTED

当工作负载稳定后,转向你控制的基础设施

当你更关心固定成本、合规边界和自定义网络控制。

WORKLOAD REVIEW

发给我们你的工作负载形态

如果你希望我们帮你把 use case 映射到更贴近实际的部署和成本结构。