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라이브 워크플로에 맞는 배포 및 가격 모델을 선택하세요

사람들이 실제로 구매하는 워크플로를 기준으로 가격을 봅니다: SRT ingest, 브라우저 재생, 다중 목적지 전달, recording, archive, 운영 가시성.

셀프호스팅 보기
CloudChoose cloud when you need to prove the workflow quickly

Best when the fastest path is launch speed, managed operations, and a cleaner first estimate for playback, archive, and distribution.

  • Launch quickly for churches, webinars, virtual events, and sports coverage
  • Use buyer-facing estimates before deep infrastructure planning
  • Keep the next step simple: continue in cloud or launch on AWS
Good first fit for fast-moving teams and product validation.
Self-hostedChoose self-hosted when deployment control is the requirement

Best when your organization cares about private networking, infrastructure ownership, internal integrations, or data and region policy.

  • Keep the same workflow model on your own infrastructure
  • Model license, storage, CDN, and infra separately
  • Good fit when buyer intent is already operationally mature
Good fit when control beats launch speed.
Use-case starting points

Start from the workload that sounds like your buyer, not from raw infrastructure terms

These are the patterns teams usually recognize first. Pick the one closest to your real workflow and we will load the calculator with matching assumptions for audience size, runtime, restream, and archive.

교회 스트리밍

하나의 SRT 입력, 몇 개의 소셜 출력, 리플레이 아카이브

이건 대체로 audience와 archive의 이야기입니다: 주간 라이브 시간, 보통 수준의 동시 시청, 몇 개의 소셜 출력, 이벤트 후 리플레이.

20 live hours / month~450 concurrent viewers3 outputs30-day archive
Church streaming

Good when you want to price SRT contribution, restream, and archive together.

가상 이벤트

viewer-hours 가 가장 큰 요인이 되는 공개 재생

여기서는 먼저 시청자 수와 시청 시간, 그다음 CDN과 archive를 봐야 합니다.

36 live hours / month~2,200 concurrent viewers68-minute watch time45-day archive
Virtual events

Good when the fastest-moving cost is delivery, not the ingest server itself.

스포츠 스트리밍

경기 생중계, 더 긴 시청 시간, 더 큰 시청자 스파이크

스포츠 워크플로는 더 긴 시청 시간, 더 큰 동시 시청 변동, 엣지 전달 성능에 대한 민감도를 함께 가집니다.

48 live hours / month~1,800 concurrent viewers82-minute watch time4 outputs
Sports streaming

Good when you need to price game-day playback, restream, and replay together.

24/7 채널

항상 켜져 있는 전달, 더 적은 운영 스파이크

이 경우는 이벤트 운영보다 지속 런타임 경제성이 더 중요합니다.

720 live hours / month~180 concurrent viewers1 outputArchive off by default
24/7 channel

Good when runtime economics matter more than launch-day complexity.

내부 / 파트너 전달

비공개 시청자와 정책 민감 환경

공개 전달보다 제어와 정책이 중요하면 셀프호스팅이 더 매력적입니다.

60 live hours / month2 channels~120 concurrent viewersPrivate delivery
Internal / partner delivery

Good when you need to show why control changes the buying path.

개발자 워크플로

자사 제품 안에서 브라우저 재생과 이벤트 전달

가격을 제품 사용량과 연결해야 할 때 맞는 프레임입니다.

48 live hours / month2 channels~900 concurrent viewersAPI-led delivery
API / product workflow

Good when engineering needs a buyer-facing estimate before infra design starts.

Quick estimate

Start with the workload. Let the infrastructure come second.

Use-case presets give you a fast buyer-facing estimate first: concurrent viewers, viewer-hours, live hours, restream outputs, recording, archive, and delivery provider. Advanced provider math stays visible, but it no longer runs the page.

Pricing estimator

Start with the workload, not the infrastructure diagram

Use a real live workflow first: hours, viewers, restream outputs, and archive needs. We will turn that into a cloud monthly estimate and a self-hosted cost shape.

Estimate mode
Decision focus
Open advanced assumptions for provider and infrastructure details.
Church streamingWeekly SRT ingest with a few social outputs and replay archive.
Cloud monthly estimate
Church streamingWeekly SRT ingest with a few social outputs and replay archive.

Start fast in managed cloud

US$98 - US$125/ month
Managed runtime benchmarkUS$8
CDN / deliveryUS$101
Archive storageUS$0

EU/NA standard delivery

Self-hosted cost shape
Church streamingSame workload, infrastructure-first view.

Control the stack, keep the same workflow model

Equivalent infrastructure benchmarkUS$8
CDN and storage add-onsUS$101
Callaba license / supportChoose your plan

Self-hosted price is usually the combination of your infrastructure, your delivery/storage add-ons, and the Callaba self-hosted license that matches the control and support level you need.

Workload snapshot
Church streamingNumbers below should move when you load another workload.
Viewer-hours / month9천
Estimated unique viewers1만
Delivered traffic10,125 GB
Recommended nodes1
Restream traffic68 GB
Archive footprint23 GB-mo
Lean launchFastest path to a first live workflow
US$88/mo

Good when launch speed matters more than deep optimization and you want the simplest cloud-first answer.

RecommendedThe estimate most teams should plan around
US$112/mo

A safer midpoint for real operations once playback, archive, and a little buyer uncertainty are included.

Self-hosted shapeInfrastructure plus delivery and archive add-ons
US$109/mo + license

Use this as the planning anchor when control matters and your own infra becomes part of the economics story.

Commercial proof

Anchor the estimate in a workflow buyers already recognize

The strongest pricing conversation is not about one line item. It is about whether a team can launch, deliver, monitor, and archive live events faster and more predictably once playback and transport sit in one system.

★★★★★
Review from a verified AWS customer
Reviewed on Dec 14, 2025Corporate events, webinars, monetization, and global live distribution

Improving live event automation has revealed strong low-latency streaming and cost savings

This is the review that matters commercially because it ties faster setup, easier operation, broader reach, and lower infrastructure cost to one live-events workflow rather than to a single isolated feature.

Primary use case

Corporate events and webinars with instant recording, gallery views, monetization, distribution, low-latency delivery, CDN support, and collaboration across production teams.

Low latencyInstant recordingCDNDRMCollaboration
Reported impact+33% productivity

Workflow launch and event operations move faster when ingest, playback, recording, and monitoring stop living in separate tools.

Reported impact+22% reach

Distribution and playback scale when the same live source can feed browser playback and multiple public destinations together.

Reported impact30 to 40% lower infrastructure costs

That matters because pricing conversations become buyer-friendly once the cost story is operational, not just technical.

What drives cost

Use buyer language first, then translate it into delivery and storage assumptions

Pricing becomes clear once you explain what changes the estimate fastest: audience delivery, runtime shape, archive policy, and how many outputs need to coexist around the same live contribution.

Audience

Viewer-hours change the shape of playback cost

For churches, virtual events, and sports, audience delivery is usually the first thing to price honestly. Concurrent viewers and watch duration tell the story faster than raw GB.

Runtime

Always-on and event-based workloads price differently

A 24/7 channel rewards steady infrastructure planning. Event-based workflows reward fast setup, shorter runtime, and burst-friendly delivery assumptions.

Archive

Recording and retention change storage faster than people expect

If you keep replay, clips, or compliance archives, storage policy matters almost as much as the live path. The right question is how long you keep it and where.

Provider assumptions

Make the provider math visible without letting it hijack the buying decision

These are the practical public benchmarks to keep nearby while reading the estimate. Use them as planning anchors, not as the only story.

CDN

Bunny Standard

$0.01/GB

A practical low-friction edge for churches, recurring services, webinars, and medium-size public delivery.

bunny.net CDN pricing
CDN

Bunny Volume

from $0.005/GB

Best when virtual events, sports, and 24/7 playback push volume high enough that edge delivery becomes the dominant cost.

bunny.net volume pricing
CDN

CloudFront Pro

$15/month

Useful when you want an AWS-first buyer story and bundled edge features up to 50 TB of monthly transfer.

AWS CloudFront pricing
Storage

Amazon S3 Standard

$23/TB-month

A strong planning benchmark for archive-heavy workflows, especially when the rest of the stack already lives in AWS.

AWS S3 pricing
Storage

Backblaze B2

$6/TB-month

A simpler archive economics story when you want cheaper replay and archive storage without an AWS-heavy posture.

Backblaze B2 pricing
Self-hosted formation

Self-hosted pricing is a stack decision, not a single number

The right self-hosted conversation is not only CPU and RAM. It is license, runtime benchmark, delivery at your audience size, storage and retention, and the support model your team actually needs.

License

Callaba self-hosted plan

This is the control plane: the workflow model, product surface, and support level that match your deployment and team maturity.

Infrastructure

Compute and networking benchmark

Use the cloud estimate as a planning reference for equivalent runtime capacity, then shape it around your own provider, region, redundancy, and security policy.

Delivery

Playback and edge delivery still matter

Self-hosted does not eliminate CDN economics. If the audience is public, playback and viewer-hours still drive delivery cost even when ingest is yours.

Storage

Archive policy decides the long tail

S3, Backblaze, and similar connectors are where replay, retention, and internal media operations become either efficient or quietly expensive.

FAQ

Answer the questions buyers ask before they commit

The goal is simple: help someone leave this page understanding what they should buy next and why the estimate moves the way it does.

How should churches think about monthly cost?

Start with one SRT contribution path, weekly live hours, two or three restream destinations, and whether replay archive matters. For most churches, delivery and archive matter more than huge infrastructure.

How should virtual events estimate CDN cost?

Use peak concurrent viewers and total viewer-hours first. Virtual events usually become CDN-led faster than they become infrastructure-led, especially when playback is public and replay is kept.

How should sports streaming estimate cost?

Start with live hours, audience spikes, average watch time, replay retention, and how many public destinations need the same game feed. Sports costs tend to move first in delivery and archive, not only runtime.

When does self-hosted make more sense than cloud?

Choose self-hosted when deployment control, networking policy, internal integrations, or data location matter enough that your team wants its own infrastructure economics and operational model.

Does restreaming change pricing materially?

Yes. One input becoming many outputs changes transport, runtime, and sometimes archive assumptions. Churches and event teams feel this quickly when they add YouTube, Facebook, internal monitoring, and backup outputs together.

Why show viewer-hours and not only GB?

Because buyer teams understand people and time faster than they understand transfer math. We still translate the workload into GB behind the estimate, but viewer-hours is the better planning language.

Can we start in cloud and move to self-hosted later?

Yes. That is one of the cleanest stories Callaba can tell. Start in cloud to prove the workflow, then move to self-hosted if control, economics, or policy begin to matter more than launch speed.

Next step

Take the path that matches the buying decision you already made

Use the estimate to move forward, not to sit in pricing mode forever. If the answer is speed, start in cloud. If the answer is control, continue into self-hosted planning.

Cloud

Start in cloud

Best when the fastest next move is proving the workflow and getting the first live delivery path online.

Self-hosted

Talk through self-hosted

Best when you already know that deployment control, policy, or your own infra economics matter enough to shape the answer.

Assisted planning

Send us your workload

Best when you want us to sanity-check a real church, sports, event, internal delivery, or product/API workload before the buying path forks.