Publish a player, not just a file. Upload assets, build playlists, control branding and access, and embed playback on your own site. Start with Files, continue with Web players, and use Web player groups when one playback surface needs multiple assets or languages.
Keep media assets in a managed file layer so the same source videos can feed one player, many player groups, or several business use cases over time.
Use a player surface that stays consistent across browsers and screen sizes instead of rebuilding playback logic for every destination.
Use paywalled playback when a single video, playlist, or grouped page needs access control instead of open public playback.
Set the playback experience the way your product needs it: branding, access rules, player surfaces, and grouped pages can all be managed deliberately.
Use adaptive playback so the same asset can remain watchable across a wide range of viewer connections and devices.
Keep playback stable for distributed audiences while preserving one player model and one operational surface for your team.
Treat storage and assets as first-class parts of the workflow so retention, migration, and persistence decisions stay in your hands.
Group related assets into one playback surface when viewers should move through a sequence, language set, or event collection rather than a single file.
Move past manual upload-and-embed steps when your team needs playback, grouping, storage, and access control to behave like part of your own software.
